FINC495 Week 5 Research Paper

A 10 – 15 page, double-spaced analytical research paper written in MLA style is to be completed by
each student. It should be a minimum of 2,500 words. Please do not do less. That’s 10 – 15 full
pages of written work – not including title pages, exhibits, and bibliography. Exhibits such as graphs,
tables, & pictures, should be in a separate section at the end of the paper – just before the
bibliography. Papers shorter than 10 full pages will receive a “0%”. The paper will be worth 200
points and is due Sunday of Week 5. You will write on one of the following topics related to the
international credit crisis:

Several countries around the world were adversely affected by the credit crisis. Choose a foreign
country and discuss how the government of that country responded to the crisis.  In your opinion,
was their response more or less effective than the US government’s response? How so?

   

MKTG410 Week-7 Discussion 13

Review AdAge.com (using the link found in this week's Discussion Links section of the Content) or a website of your choice, and report on an award winning or popular commercial.  Examine various commercials and their reported content, and comment on why you think the one you chose might have won (or been disignated as being award winning or very popular).  Was there anything that the commercials had in common?  If so, what?  Did the commercials seem to be standardized or adapted? 

   

MKTG410 Week-5 Essay

Starbuck's Global Expansion (Page 299)

Exhibit 9-10 (in the Kotobe text) shows the timeline of Starbucks’ global expansion. Discuss Starbuck’s entry decisions. Do you see any patterns in the expansion strategy? What could be the underlying reason(s) for the observed patterns?

For this essay, you are expected to write a paper in response that is complete (approximately 200-400 words in length). 

   

MKTG410 Week-2 Quiz 22 out of 25 correct

Quiz

Top of Form

Note: It is recommended that you save your response as you complete each question.

Question 1 (1 point)

 

The Silk Road once helped connect:

Question 1 options:

	Turkey to Rome.
	Iran to Rome.
	Bombay to Rome.
	Beijing to Rome.
	Xian to Rome.

Bottom of Form

Question 2 (1 point)

 

When a country’s per capita income is below $10,000, consumers spend most of their income on:

Question 2 options:

	food and other necessities.
	higher education.
	electronic appliances.
	buying houses.
	foreign travel.

Question 3 (1 point)

 

____________________ consists of exports and imports between a country and the rest of the world.

Question 3 options:

	Regional reach
	Competition
	International trade
	International business (Incorrect)
	Regional investment

Question 4 (1 point)

 

_____________ is essentially a creative corporate activity involving the planning and execution of the conception, pricing, promotion, and distribution of ideas, products, and services in an exchange that not only satisfy customers’ present needs but also anticipates and creates their future needs at a profit.

Question 4 options:

	Selling
	Sourcing
	Manufacturing
	Human resources
	Marketing

Question 5 (1 point)

 

Marketing includes the entire company’s:

Question 5 options:

	quality orientation.
	market orientation.
	cost orientation.
	production orientation.
	demand orientation.

Question 6 (1 point)

 

Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, _________________, and global marketing.

Question 6 options:

	multinational marketing
	consumer marketing
	gray marketing
	expansion marketing
	import marketing

Question 7 (1 point)

 

There are five identifiable stages in the evolution of marketing across national boundaries. The first stage is:

Question 7 options:

	global marketing.
	international marketing.
	export marketing.
	direct marketing.
	domestic marketing.

Question 8 (1 point)

 

Domestic marketing strategy is characterized as a strategy that is developed based on information about domestic customer needs and wants, economic, technological, and political environments at home, and ____________________.

Question 8 options:

	taxes
	customer habits
	geography
	culture
	industry trends

Question 9 (1 point)

 

Domestic marketers tend to be ________________.

Question 9 options:

	ethnocentric
	biocentric
	polycentric
	geocentric
	localcentric

Question 10 (1 point)

 

In 2012, the GDP of the United States was ____________.

Question 10 options:

	$500 billion.
	$800 billion.
	$1 trillion.  (Incorrect)
	$8 trillion.
	$16 trillion.

Question 11 (1 point)

 

In general, the larger the country’s domestic economy, the less dependent it tends to be on exports and imports relative to its ________________.

Question 11 options:

	gross domestic product (GDP).
	gross domestic income.
	gross domestic spending.
	gross domestic capital.
	global domestic knowledge.

Question 12 (1 point)

 

An example of portfolio investment (or indirect investment) in foreign markets is:

Question 12 options:

	production facilities.
	computers.
	stocks and bonds.
	buildings.
	manufacturing facilities.

Question 13 (1 point)

 

Triad regions of the world include:

Question 13 options:

	North America, Western Europe and Africa  (Incorrect)
	North America, Western Europe and Japan
	North America, Western Europe and Asia
	North America, Western Europe and South America
	North America, Western Europe and China

Question 14 (1 point)

 

BEMs stand for:

Question 14 options:

	Big Electronic Markets
	Big Efficient Market
	Big Effective Markets
	Big Emerging Markets
	None of the above

Question 15 (1 point)

 

Why did Nokia lose market share in China?

Question 15 options:

	Products were outdated
	Products were too technical
	Local producers appeared with a cheaper, adequate phone
	Japan took away their market share
	None of the above

Question 16 (1 point)

 

The General Agreements on Tariffs and Trade (GATT) was formed after:

Question 16 options:

	World War I.
	World War II.
	the Korean war.
	the Vietnam war
	None of the above.

Question 17 (1 point)

 

The main operating principle of the General Agreements of Tariffs and Trade (GATT) was the concept of normal trade relations (NTR) status, formerly known as:

Question 17 options:

	Early Favored Nation status.
	Most Favored Nation status.
	Late Favored Nation status.
	the World Trade status.
	the Best Nation status.

Question 18 (1 point)

 

When international transactions occur, _______________ is the monetary mechanism that allows the transfer of funds from one nation to another.

Question 18 options:

	foreign exchange
	regional exchange
	international exchange
	global exchange
	local exchange

Question 19 (1 point)

 

In 1944, the Bretton Woods (New Hampshire) Conference took place to establish the:

Question 19 options:

	international marketing system.
	international logistics system.
	international monetary system.
	international banking system.
	international finance system.

Question 20 (1 point)

 

To an extent, the International Monetary Fund served as an _____________________.

Question 20 options:

	International legal bank.
	International central bank.
	International liability bank.
	International claims bank.
	None of the above

Question 21 (1 point)

 

The value of SDRs is determined by a weighted average of a basket of four currencies:

Question 21 options:

	the U.S. dollar, the Japanese yen, the euro, and the Swiss franc.
	the U.S. dollar, the Japanese yen, the euro, and the French franc.
	the U.S. dollar, the Japanese yen, the euro, and the British pound.
	the U.S. dollar, the Japanese yen, the euro, and the Italian lira.
	none of the above.

Question 22 (1 point)

 

______________ float allows for a limited amount of government intervention to soften sudden swings in the value of a currency.

Question 22 options:

	Free (dirty)
	Free (clean)
	Restricted
	Profit
	Managed

Question 23 (1 point)

 

The Big Mac Index is published by:

Question 23 options:

	The Economist
	Business Week
	The Wall Street Journal
	The New York Times
	Fortune Magazine

Question 24 (1 point)

 

Protecting oneself against potential loss is called:

Question 24 options:

	hedging.
	factoring.
	risk analysis.
	portfolio reduction strategy.
	devaluing.

Question 25 (1 point)

 

The European Central Bank is headquartered in:

 

    

Question 25 options:

	Frankfurt
	Paris
	Rome
	Geneva

 

    

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Bottom of Form

 

MKTG410 Week-2 Discussion 4

Pick three consumer products of your choice. Illustrate the difficulties faced by the international marketer with respect to fluctuating exchange rates. Using the rationale presented in your chapter, show how rates between currencies might adversely affect the sale of your products. The currencies that you should use for your illustration should include (a) the Mexican peso, (b) the British pound, (c) the Japanese yen, and (d) the euro. What strategies might you employ to prevent fluctuating currencies from affecting the sale of your product? Hint: You might use the Big Mac chart as a format for constructing your example (See Exhibit 3-2).

   

MKTG410 Week-2 Discussion 3

Using the Internet, find three companies that would be classified as multinationals (MNC's).  Please explain what information you obtained that led you to that conclusion.  Remember this appraisal should be based on what you found not what you think (or previously thought).  Some examples can be found in the Links section of the Course Content area, or you are free to locate them on your own.  

   

 

MKTG410 Week 8 Final Exam 74 out of 75 correct

Quiz

Top of Form

Note: It is recommended that you save your response as you complete each question.

Question 1 (1 point)

 

In international marketing, advertising to some extent is a _________________ phenomenon.

Question 1 options:

	cultural
	social
	general
	static
	global

Bottom of Form

Question 2 (1 point)

 

___________________ is one of most formidable barriers that international advertisers need to surmount.

Question 2 options:

	Politics
	Technology
	Translation
	Language
	None of the above

Question 3 (1 point)

 

In international marketing, numerous promotional efforts misfire because of ___________________ -related problems.

Question 3 options:

	politics
	technology
	transfer
	transaction
	language

Question 4 (1 point)

 

Translation errors include:

Question 4 options:

	simple carelessness.
	multiple-meaning words.
	idioms.
	all of the above.
	none of the above.

Question 5 (1 point)

 

In Britain, one U.S. advertiser ran a campaign that centered around the slogan “You can use no finer napkin at your dinner table.” In Britain, some people use the word “napkin” for the word “diapers.” This would be an example of which of the following types of translation errors?

Question 5 options:

	simple carelessness.
	expressions.
	local slang.
	multiple-meaning words.
	incorrect grammar.

Question 6 (1 point)

 

In Spanish, five different words can be used for the word “tires” (cauchos, cubiertas, gomas, llantas, and neumaticos). Obviously, this might present problems in advertising. This would be an example of which of the following types of translation errors?

Question 6 options:

	simple carelessness.
	idioms.
	local slang.
	multiple-meaning words.
	incorrect grammar.

Question 7 (1 point)

 

Many of the trickiest promotional issues occur in the domain of _________________.

Question 7 options:

	environment
	money
	technology
	business
	religion

Question 8 (1 point)

 

Infomercial marketers now have access to over one-half of Japanese consumers. Which of the following trends would be most representative or closely associated with the above fact?

Question 8 options:

	growing commercialization and deregulation of mass media.
	shift from radio and print to TV advertising.
	rise of global and regional media.
	growing spread of interactive marketing.
	improved monitoring.

Question 9 (1 point)

 

To promote the Xbox video program, Microsoft gave away two million DVDs with an interactive commercial. This is an example of which of the following trends?

Question 9 options:

	growing commercialization and deregulation of mass media.
	shift from radio and print to TV advertising.
	rise of global and regional media.
	growing spread of interactive marketing.
	improved monitoring.

Question 10 (1 point)

 

Ad regulations governing the advertising of cigarettes would probably fall under which of the following advertising regulation categories?

Question 10 options:

	advertising of “vice products” and pharmaceuticals.
	comparative advertising.
	content of advertising messages.
	advertising targeting children.
	none of the above.

Question 11 (1 point)

 

Unlike the United States where customers visit car dealers, a majority of cars are sold by door-to-door salespeople in _________________.

Question 11 options:

	India.
	Pakistan.
	Japan.
	Ireland.
	Mongolia.

Question 12 (1 point)

 

All of the following are tasks of the average salesperson EXCEPT:

Question 12 options:

	take orders.
	deliver products.
	repair products.
	educate consumers.
	provide technical knowledge.

Question 13 (1 point)

 

Motivation, cultural sensitivity, ethical standards, fairness, and relationship building are issues relevant to _______________________ considerations.

Question 13 options:

	international product
	international sales strategy
	international mix
	intercultural issues with the foreign country
	global society

Question 14 (1 point)

 

In the sales management “process,” the first step is where the manager:

Question 14 options:

	sets objectives and strategy.
	determines goals and purposes.
	recruits.
	trains.
	supervises.

Question 15 (1 point)

 

Selling through an Export Management Company (EMC) or an Export Trading Company (ETC) is considered a _____________ involvement approach to international sales.

Question 15 options:

	low
	middle
	high
	backward
	parallel

Question 16 (1 point)

 

Which of the following degrees of involvement would probably be in use when piggybacking and selling through chains are used by the firm?

Question 16 options:

	limited foreign involvement and visibility
	local management and sales force
	expatriate management and local sales force (mixed)
	heavy to complete expatriate sales force
	maximum global control and world wide ownership

Question 17 (1 point)

 

Many ______________________ use EMCs services mainly to test the international arena.

Question 17 options:

	contract manufacturers
	franchisees
	experienced exporters
	inexperienced exporters
	none of the above

Question 18 (1 point)

 

If the company uses expatriates to oversee sales regions and lead training, the firm will probably use which form of involvement listed below?

Question 18 options:

	limited foreign involvement and visibility
	local management and sales force
	expatriate management and local sales force (mixed)
	heavy to complete expatriate sales force
	maximum global control and worldwide ownership

Question 19 (1 point)

 

_____________________ is usually a large conglomerate that imports, exports, countertrade, invests, and manufactures in the global arena.

Question 19 options:

	A foreign franchise
	An Export Trading Company
	An Export Management Company
	A Noraizi agent
	A bulk-breaker

Question 20 (1 point)

 

Sogoshosha (such as Mitsubishi, Mitsui, Sumitomo, and Marubeni) are the Japanese equivalents of _______________________.

Question 20 options:

	a foreign franchise
	an Export Trading Company
	an Export Management Company
	a dealer network
	a bulk-breaker

Question 21 (1 point)

 

As firms start operating on a global basis, ___________________ need to manage the shipping of raw materials, components, and supplies among various manufacturing sites at the most economical and reliable rates.

Question 21 options:

	human resource managers
	logistics managers
	operations managers
	outsourcing managers
	information technology managers

Question 22 (1 point)

 

__________________ transportation refers to the seamless transfer of goods from one mode of transportation (such as an aircraft) to another (such as a ship) and vice versa without the hassle of unpacking and repackaging of goods to suit the dimensions of the mode of transportation being used.

Question 22 options:

	Bi-polar
	Bi-modal
	Intercontinental
	Dual-basic
	Intermodal

Question 23 (1 point)

 

__________________ refers to the means of keeping continuous tabs on the exact location of the goods being shipped in the logistics chain.

Question 23 options:

	Data processing
	Messaging service
	Tracking technology
	Computerized messaging
	Hybrid technology

Question 24 (1 point)

 

________________ is defined as the design and management of a system that directs and controls the flows of materials into, through and out of the firm across national boundaries to achieve its corporate objectives at a minimum total cost.

Question 24 options:

	Global goods flow
	Global distribution
	Global logistics
	Global wholesaling
	Global shipping

Question 25 (1 point)

 

Which of the following factors contribute significantly to the increased complexity and cost of global logistics as compared to domestic logistics?

Question 25 options:

	domestic intermediaries
	service
	purchasing
	exchange rate fluctuation
	materials handling

Question 26 (1 point)

 

Recently the U.S. dollar depreciated while the Japanese yen soared in value. Honda found that it was much cheaper to ship its Accord models to Europe from its Ohio plant than from Japan. This could most accurately be classed as a move made because of problems or opportunities with:

Question 26 options:

	distance.
	logistics.
	exchange rate fluctuations.
	foreign intermediaries.
	domestic intermediaries.

Question 27 (1 point)

 

The bulk of international trade is handled by ________________________.

Question 27 options:

	ocean shipping
	air transport
	trucking services
	railroads
	inland waterways

Question 28 (1 point)

 

If a product were to be categorized as being heavy, bulky, and nonperishable, probably the best form of global shipping would be:

Question 28 options:

	ocean shipping.
	air freight.
	truck.
	rail.
	barge.

Question 29 (1 point)

 

If a company wished to ship semiconductor chips abroad, they would probably choose:

Question 29 options:

	ocean shipping.
	air freight.
	truck.
	rail.
	barge.

Question 30 (1 point)

 

By increasing ___________________ before imminent depreciation of a currency instead of holding cash, the firm may reduce its exposure to currency depreciation losses.

Question 30 options:

	buying power
	plant and equipment
	trucks
	materials handling equipment (such as forklifts)
	inventory

Question 31 (1 point)

 

___________________ is the most popular way for many companies to become international.

Question 31 options:

	Exporting
	Importing
	Licensing
	Contract manufacturing
	None of the above

Question 32 (1 point)

 

_______________ is usually the first entry mode of entry used by many companies.

Question 32 options:

	Exporting
	Importing
	Licensing
	Contract manufacturing
	None of the above

Question 33 (1 point)

 

For a firm beginning exports for the first time, the first step is to use available ___________________.

Question 33 options:

	primary data
	secondary data
	tertiary data
	Internet data
	intranet data

Question 34 (1 point)

 

The easiest product to sell abroad with respect to logistics is a(n) _____________ product.

Question 34 options:

	differentiated
	semi-standardized
	clustered
	gray market
	standardized

Question 35 (1 point)

 

_________________ exporting involves the use of independent U.S. middlemen to market the firm’s products overseas.

Question 35 options:

	Direct
	Indirect
	Parallel
	Synchronized
	Dual

Question 36 (1 point)

 

When independent U.S. middlemen market a firm’s goods in an overseas market, they are called ______________________. They market through their own network of foreign distributors and their own sales force.

Question 36 options:

	exporters
	export specialists
	export representatives
	distribution specialists
	parallel exporters

Question 37 (1 point)

 

The CEM stands for:

Question 37 options:

	cash export manager.
	customs export manager.
	charismatic export manager.
	combination export manager.
	collective export manager.

Question 38 (1 point)

 

The Japanese trading companies are known as:

Question 38 options:

	keiretsus
	chaebols
	sogonets
	sogoshoshas
	akimonos

Question 39 (1 point)

 

Which of the following is an example of a large trading company?

Question 39 options:

	IBM.
	General Motors.
	Mitsui.
	Volvo.
	Wal-Mart.

Question 40 (1 point)

 

All exports from the United States (except to Canada and U.S. territories) require a(n) _____________________.

Question 40 options:

	letter of credit.
	letter of ownership.
	letter for transportation permission.
	export license.
	social security number.

Question 41 (1 point)

 

The capstone of a company’s global marketing activities is its ____________________________.

Question 41 options:

	strategic marketing plan.
	strategic marketing design.
	strategic marketing circle.
	strategic marketing products.
	strategic marketing processes.

Question 42 (1 point)

 

The first step of a global strategic marketing plan starts with:

Question 42 options:

	market situation analysis.
	actions plans.
	strategies.
	global ranking.
	objectives.

Question 43 (1 point)

 

Most companies that engage in global marketing will initially start off by establishing a(n):

Question 43 options:

	city division.
	country division.
	international division.
	export department.
	export commission manager.

Question 44 (1 point)

 

The _________________ structure of organization explicitly recognizes the multidimensional nature of global strategic decision making.

Question 44 options:

	international division
	customer division
	global product division
	geographic
	matrix

Question 45 (1 point)

 

The primary advantages of the matrix structure for organizing is that they represent the growing complexities of the global market arena and:

Question 45 options:

	it fosters team spirit and cooperation among managers.
	it secures higher profits.
	it does not duplicate efforts.
	it has smooth and accurate communications.
	it has clear lines of communication with no confusion.

Question 46 (1 point)

 

The __________________ is one solution that has been suggested to cope with the shortcomings associated with the classical hierarchical organization structures.

Question 46 options:

	international division
	global network
	global product division
	geographic
	matrix

Question 47 (1 point)

 

Global brand manager positions are created when top management lacks ___________________ expertise:

Question 47 options:

	high-tech
	human resources
	operational
	manufacturing
	marketing

Question 48 (1 point)

 

According to the Stopford and Wells model, when companies first explore the global marketplace, they start off with a(n) ___________________________.

Question 48 options:

	local division
	regional division
	international division
	global division
	none of the above

Question 49 (1 point)

 

To make global marketing strategies work, companies need to establish a(n) ____________________.

Question 49 options:

	career system.
	development system.
	control system.
	appeals system.
	listening system.

Question 50 (1 point)

 

Corporate cultures can be clan-based or ___________________.

Question 50 options:

	market based
	leader based
	employee based
	symbol based
	tradition based

Question 51 (1 point)

 

Emerging markets can be found in which of the following areas?

Question 51 options:

	Africa
	Asia
	Latin America
	Eastern Europe
	All of the above

Question 52 (1 point)

 

Emerging markets refer to:

Question 52 options:

	countries that used to be called “less developed countries.”
	countries that were previously called “Third World.”
	countries that lacked convertible currency.
	countries that were communist.
	both a and b

Question 53 (1 point)

 

Which of the following is NOT a category of emerging markets?

Question 53 options:

	developed countries
	advanced emerging
	secondary emerging
	frontier countries
	both a and d

Question 54 (1 point)

 

The Next Eleven:

Question 54 options:

	is a George Clooney movie sequel.
	consists of a diverse group of emerging markets.
	constitute their own trade bloc.
	are all located in Asia.
	none of the above

Question 55 (1 point)

 

Which of the following brands has NOT been bought by firms in emerging markets?

Question 55 options:

	Miller beer
	Jaguar
	IBM PC
	Ferrari
	Budweiser

Question 56 (1 point)

 

BOP stands for:

Question 56 options:

	a type of music common to developing countries.
	bottom of the pyramid.
	bottom of the pile.
	boost our profits.
	none of the above

Question 57 (1 point)

 

The BOP:

Question 57 options:

	constitutes a majority of the world’s population.
	generates $2 an hour in wages.
	is found mostly in the western hemisphere.
	does not offer opportunities for MNCs.
	is a viable market for only small firms with very cheap products.

Question 58 (1 point)

 

Bottom of the pyramid means:

Question 58 options:

	lower class Egyptians.
	the lowest level of consumer involvement with your product.
	the lowest satisfaction level of Maslow’s hierarchy.
	people earning less than $2 per day.
	the first step toward $1 million on a game show.

Question 59 (1 point)

 

Compared to developed countries, segments in emerging markets are:

Question 59 options:

	enormous.
	much more coarse and difficult to define.
	harder to reach because media options are not as well developed.
	less wealthy.
	all of the above

Question 60 (1 point)

 

Push strategies:

Question 60 options:

	are less viable in emerging markets than pull strategies.
	are never used in emerging markets because channels are in disarray.
	work well in many countries because of the enormous channel power of distributors.
	result in the MNC being cheated because channel members keep the incentives for themselves.
	never reach consumers.

Question 61 (1 point)

 

According to the text, the Web clearly provides a unique _______________ and ______________ channel to marketers across the globe.

Question 61 options:

	distribution, higher education
	distribution, production
	distribution, network
	distribution, communication
	none of the above

Question 62 (1 point)

 

Although the Internet has become a global phenomenon, it first originated in (the):

Question 62 options:

	Italy.
	Japan.
	U.S.A.
	Belgium.
	Singapore.

Question 63 (1 point)

 

Which of the following is NOT a barrier to Internet marketing?

Question 63 options:

	language
	culture
	infrastructure
	access charges
	none of the above

Question 64 (1 point)

 

The barriers to global e-commerce are:

Question 64 options:

	language barriers.
	cultural barriers.
	infrastructure.
	all of the above.
	none of the above.

Question 65 (1 point)

 

ISP is an acronym for:

Question 65 options:

	Internet strategies provider.
	Internet standards provider.
	Internet service provider.
	Internet system provider.
	none of the above.

Question 66 (1 point)

 

In many European markets, consumers are reluctant to surf the Web because of:

Question 66 options:

	high telecommunication charges.
	low per capita income.
	government rules and regulations.
	distribution costs.
	limited training and education.

Question 67 (1 point)

 

In the Internet world, there are many unsolved issues. For example, e-commerce is global but the national laws are mostly ________________.

Question 67 options:

	local
	regional
	political
	religious
	secular

Question 68 (1 point)

 

Because of the Internet, many MNCs’ pricing decisions are less _____________.

Question 68 options:

	national
	flexible
	Creative  (Incorrect)
	rigid
	vertical

Question 69 (1 point)

 

In the area of pricing, the Internet facilitates:

Question 69 options:

	work transparency.
	price transparency.
	profit transparency.
	channel transparency.
	none of the above is true.

Question 70 (1 point)

 

Click-and-mortar retailers are defined as:

Question 70 options:

	those large retail chains trying to compete by pursuing no Web site presence.
	those large retail chains trying to compete by making alliances and joint ventures.
	those large retail chains trying to compete by going international.
	those large retail chains trying to compete by hiring Web specialists.
	those large retail chains trying to compete by setting up a Web site presence.

Question 71 (1 point)

 

The 2011 Image-Power Green Brands found that in all countries, except ____________, consumers sought out products with less packaging.

Question 71 options:

	India
	China
	Germany
	United States
	United Kingdom

Question 72 (1 point)

 

The UN Global Compact’s Ten Principles cover

Question 72 options:

	Human rights
	Labor
	Environment
	Anti-corruption
	All of the above

Question 73 (1 point)

 

The “Creating Shared Value” (CSV) Pyramid was created by

Question 73 options:

	Unilever
	Nestle
	Procter & Gamble
	Colgate
	L’Oreal

Question 74 (1 point)

 

Pepsico’s decision to adopt a global policy to advertise only nutritious products toward children is an example of ________

Question 74 options:

	Cause-related marketing
	Responsible marketing
	Green marketing
	Global advertising
	Viral marketing

Question 75 (1 point)

 

L’Oreal’s “Citizen Day” program to help out local communities worldwide is an illustration of ___________

Question 75 options:

	Cause-related marketing
	Responsible marketing
	Green marketing
	Global advertising
	Viral marketing

 

     

 

MKTG410 Week 8 Discussion 15

Discussion 15

Select a multinational corporation (using the links found in this week's Discussion Links

section of the course Content area, or find one on your own). Prepare a brief report

identifying their global brand management processes, organization structures and global

marketing operations.

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MKTG410 Week 8 Case – Small and Medium-sized Companies

Small and Medium-sized Companies (SMEs, Page 596)

Some observers claim that the internet revolutionizes the way small and medium-sized companies (SMEs) can compete in the global market place. In essence, the internet has created a level playing field for SMEs. Whereas before SMEs had a hard time internationalizing, now any mom-and-pop outfit can open an electronic storefront with a global reach. Do you agree? What downsides do small e-businesses face vis-à-vis large companies?

For this essay, you are expected to write a paper in response that is complete (approximately 200-400 words in length). 

   

MKTG410 Week 7 Essay 3 – Gray Markets.

Gray Markets (Page 521)
The internet has become a powerful place for products, information, and everything you can think of today, and internet retailing has become increasingly accepted by most consumers. While consumers are surfing for the best prices, it is difficult for them to tell a legitimate, authorized dealer from a gray marketer. Assuming that you are a consultant of a famous computer company, what are your recommendations for the firm to be able to combat gray market activities? Could the company continually attract bargain-seeking consumers by informing consumers of the dark side of gray market retailing?
For this essay, you are expected to write a paper in response that is complete (approximately 200-400 words in length).