Integratd Projects for Presentation- World Hunger

OUTLINING AND CREATING THE PRESENTATION In Word, type the outline for your presentation as shown in Figure 1. You can apply the outline’s heading styles to the outline as you’re typing each entry, or you can wait until after you’re finished typing to apply the styles to the existing text. 2 FIGURE 1—Note the different heading styles that have been applied to the outline. Apply these same heading styles to your outline using Word’s Styles found on the Home tab. World Hunger What Is Hunger? Undernutrition Undernourishment Malnutrition Effects of Hunger on Children Worldwide Locations of Hunger Locations within Countries Rural Areas Slums Causes of Hunger Poverty Disasters Natural Caused by Humans Solutions Fight Poverty Harvest and Store Properly Cooperate Apply Technology How to Contact Us Street Address E-Mail Address Follow the steps listed here to send the Word outline to PowerPoint and save your presentation. 1. Click on the Send to Microsoft PowerPoint button in the Quick Access toolbar on the upper left of your screen. If PowerPoint isn’t already running, it will automatically launch when you click to send your document to PowerPoint. 2. Save your PowerPoint document as World Hunger. As shown in Figure 2, each entry that had been formatted with the Heading 1 style became the title of a new slide, each entry formatted as Heading 2 became the first level of text on the slide, and so on. Graded Project 3 FIGURE 2—Note how PowerPoint automatically used Word’s heading styles as a guide in outlining the presentation. Applying a Design Template So far, PowerPoint has used a very basic design to outline your presentation. You may now enhance the look of the presentation by applying a more appealing design to the slides. PowerPoint’s built-in themes are made for this purpose. Note that the first slide’s title is the title of the entire presentation. When applying your design template, you may wish to distinguish the title of your presentation from the smaller titles of the remaining slides. To apply a theme to your presentation, follow the steps listed here. 1. Click the Design tab. The themes will appear below the ribbon (Figure 3). 2. Scroll down to find the Parallax design and apply it to all the slides. 4 Integrated Projects for Presentations FIGURE 3—You can access the themes from the Design tab. Graded Project Adjusting the Title on the First Slide After you’ve applied the Parallax design template, the first slide should appear as shown in Figure 4. Note that PowerPoint has automatically created a large text box to hold the slide’s bulleted text. However, there will be no bulleted text on this slide, since its sole function is to introduce the main title. The title alone should be the focus of this slide. Follow the steps listed here to bring the title of the introductory slide to the forefront. 1. Click on the border around the large text box and delete it. 2. After selecting the title text, enlarge its type size to 60 points. 5 FIGURE 4—After applying the Parallax design, your first slide will look like this. However, the title of this slide needs to be modified to give it more emphasis. Integrated Projects for Presentations 3. Point to the border around the title’s text box until the cursor changes to a four-point arrow. Then, click-anddrag the text box to reposition it as shown in Figure 5. Adding Images Your version of the Clip Art gallery may differ somewhat from the one used to create the figures in this booklet. However, if you can’t find the same graphics featured in these examples, you should be able to find suitable alternatives. Remember also that you can alter an image’s color or size or crop out a piece of the image if you choose to. Now, let’s add some clip art to Slides 1, 5, and 7 of your presentation. To add these three pieces of clip art, follow the steps listed here. 1. With Slide 1 displayed in PowerPoint, open the Insert Online Pictures task pane. Look for an image in Clip Art suitable for illustrating the title of your presentation, World Hunger. 2. Click to insert the clip art onto the slide. 6 FIGURE 5—After deleting the bulleted text box, pull the title text box toward the center of the slide as shown here. 3. Resize, reposition, or crop the clip art as appropriate (Figure 6). • Resizing: When an image is selected, handles appear on the image’s outer frame. The corner handles let you expand or shrink the image proportionally. The other handles let you compress or elongate the image horizontally or vertically. • Repositioning: When you hover the mouse pointer over the image, the pointer changes to a four-point arrow. Click-and-drag the clip art to reposition it appropriately. • Cropping: You can crop a clip art graphic using the Cropping tool on the Picture toolbar. More information about cropping is available in PowerPoint’s Help menu. 4. Click on Slide 5. 5. Look in the Clip Art task pane for an image suitable for illustrating the contents of Slide 5. 6. Click to insert the clip art. Graded Project 7 FIGURE 6—You may wish to use the image of a globe or another image of your choice on your presentation title slide. 7. Resize, reposition, or crop the image appropriately (Figure 7). 8. Click on Slide 7. 9. Find an image suitable for illustrating the contents of Slide 7. 10. Click to insert the clip art. 11. Resize, reposition, or crop the clip art appropriately. In the example shown in Figure 8, the graphic was resized and moved closer to the “Apply Technology” bullet. 12. Save your changes. 8 Integrated Projects for Presentations FIGURE 7—The image of a city skyline was used for this slide. Use this image or find another that’s relevant to the theme of the slide. Remember that PowerPoint allows you to resize, reposition, or crop clip art for maximum effect. Graded Project EMBEDDING AND LINKING TO FILES Using embedded files or linking to files created in other programs can sometimes help you in editing and updating a presentation’s data. Embedding a Word Table The following steps are guides to embed a Word file containing data about the changing numbers of hungry people and their locations worldwide. 9 FIGURE 8—Use this image or find another that’s relevant to the theme of the slide. 1. Launch Word, and create a table similar to the one shown in Figure 9. • Apply the Grid Table 4—Accent 4 table design or a similar design. • Merge the top two cells, change the title to Heading 1, and bold and center it. • Add shading to the next row, change the text to Heading 2, and bold it. 2. Save your Word document as Undernourished People. Now, follow these steps to embed the Word document into your presentation. 1. If it isn’t already running, launch PowerPoint and open World Hunger.pptx. 2. Click on Slide 4, “Worldwide Locations of Hunger.” 3. Delete the text box that PowerPoint has added to the slide. 10 Integrated Projects for Presentations FIGURE 9—Create a table like this one. 4. Select Object from PowerPoint’s Insert tab; then select Create from file in the Insert Object dialog box. 5. Browse until you find the Undernourished People.docx file, and click OK to embed the document in the slide. 6. Resize and reposition the embedded table and heading appropriately, as shown in Figure 10. Graded Project 11 FIGURE 10—Use the sizing handles to fit the “Undernourished People by Regions” table onto the slide. Linking to an Excel Pie Chart Now, let’s link to an Excel pie chart to provide some content for the third slide. This chart will show those areas of the world afflicted with the most serious cases of undernourished children, who suffer from a condition known as wasting. First, follow these steps to create the Excel document. 1. Launch Excel and create the worksheet and pie chart shown in Figure 11. 2. Save your Excel file as Wasting. Now, follow these steps to link the pie chart to your presentation. 1. Launch PowerPoint and click on Slide 3, “Effect of Hunger on Children.” 2. Switch back to the file named Wasting. 3. Click on the pie chart to select it. 12 Integrated Projects for Presentations FIGURE 11—After typing in the worksheet data, you can use Excel’s Chart feature to make a pie chart like the one shown here. 4. Right-click and select Copy. 5. Return to Slide 3 of your PowerPoint file and delete the text box. 6. Using PowerPoint’s Edit menu, click on Paste special. Be sure to check the Paste link box before you click OK. 7. Resize the frame for the linked pie chart until the image fits on the slide, as shown in Figure 12. Adding Hyperlinks Follow the steps listed here to create hyperlinks for the bulleted text on the last slide of your presentation. 1. Click on Slide 8 in your presentation. 2. On Slide 8, highlight the first bulleted blurb, “Street Address.” 3. Click Hyperlink from the Insert tab. The Insert Hyperlink dialog box appears. Graded Project 13 FIGURE 12—Place the pie chart onto Slide 3 of your presentation. 4. In the Address field, enter the following URL: http://coin.fao.org/cms/do/en/index.html as shown in Figure 13. This is the Internet address for the online listing of the FAO’s regional offices. 5. Click OK to insert the hyperlink and close the dialog box. The highlighted text should change color and become underlined, indicating that it’s a workable hyperlink. 6. Now highlight the second bulleted blurb, “E-mail Address.” 7. Insert your e-mail address as a hyperlink, and close the Insert Hyperlink dialog box. Note in Figure 14 how the address is preceded by “mailto.” You need that instruction for the link to function as an e-mail pathway. 14 Integrated Projects for Presentations FIGURE 13—The Insert Hyperlink Dialog Box ADDING NOTES Add the following as notes to the presentation’s slides. (Slide 1) World hunger is a serious problem with no easy solutions. Every evening, about 800 million people go to bed hungry. Every day, people worldwide die from hunger or the various problems caused by hunger. (Slide 2) The phrase “world hunger” is often used when referring to a number of conditions: undernutrition, undernourishment, and malnutrition. In undernutrition, the people aren’t getting enough nutritious food; in undernourishment, people are getting less food less than their energy requirements; and in malnutrition, the people are eating, but their food isn’t providing the correct nutrients. . (Slide 3) Agencies working on solving world hunger often classify the effects of hunger in children as stunting, underweight, and wasting. Wasting is the most serious as it’s a sign of chronic undernourishment. Graded Project 15 FIGURE 14—Insert your e-mail address in the E-mail address field of the Insert Hyperlink dialog box. (Slide 4) Most hungry people are in India, China, and other areas of Asia. The sub-Saharan regions of Africa also have a substantial number of hungry. (Slide 5) Hungry people can be found in the rural areas of developing countries as well as in large city slums. Rural people may have their crops wiped out by a disaster, or the people may become displaced and prevented from growing food. Some of these displaced people move to the cities hoping for a better life with more opportunity. Often, they end up in a slum where they still go hungry. (Slide 6) Worldwide, the greatest cause of hunger is poverty. People lack the money to buy food and other necessary provisions. Disasters are related to poverty. They can plunge new communities into poverty and worsen the conditions for anyone already existing at or below the poverty level. Recovery from disasters is nearly impossible without some financial support. Natural disasters include floods, earthquakes, droughts, and so on. Disasters caused by humans are those related to environmental pollution, industrial accidents, and wars. (Slide 7) Finding ways for people to rise above the poverty level is the best solution to the problem of hunger. Also, teaching people to harvest and store food properly can help extend food supplies. Cooperation among people and governments is another part of the global solution. Such cooperation can help prevent artificial disasters and helps in the recovery from natural catastrophes. Finally, science and technology, if properly applied, can provide a more abundant and more consistent food supply. For example, scientists are constantly developing new and improved food-preservation techniques. Progress is also being made in raising plant and animal species that are more robust and produce higher yields than those currently found in typical farms and fields. (Slide 8) Contact us if you would like to be involved. You can use conventional mail or e-mail. Everyone can do something to help fight world hunger. 16 Integrated Projects for Presentations Graded Project SPECIFYING THE SLIDE SHOW TRANSITIONS You now have eight slides to present. From the Slide Sorter view, specify the transition effects you would like placed between the slides using the Animations tab (Figure 15). Experiment with the various transition effects available. You can try different effects by previewing your slide show. SAVING THE PRESENTATION AS A VIDEO At this point, you’ve essentially completed your presentation. Now you can save it so people can view it as a video on their computer or on a website. Follow these steps to convert your presentation to a video. 1. If it isn’t already running, launch the PowerPoint program and open World Hunger.pptx. 2. Click Export from PowerPoint’s File menu. 17 FIGURE 15—In this example, the transition effect “Fade,” with the Effect Option “Through Black,” was selected for all of the slides. You may wish to make additional adjustments, such as adding the “Dissolve” effect to the last slide. Integrated Projects for Presentations 3. Click Create a Video in the left pane and then Create Video in the right, as shown in Figure 16. 4. Keep the default options and click Save. After the video is created, locate and double-click on the file World Hunger (which is an MPEG-4 video) to view your presentation (Figure 17). Feel free to change any of the features of your presentation to better accommodate the way it’s displayed. For example, you may want to try adding sounds or altering your transitional effects. Your video plays in a media player, such as Windows Media Player. 18 FIGURE 16—Creating a Video INSPECTING YOUR COMPLETED FILES Congratulations! You’re now ready to start integrating Office programs in your own enterprises. In this project, all that’s left for you to do is inspect your completed files and send them to the school for grading. Proofread your work. Check your files for errors. Your project grade will be based on the accuracy with which you entered and edited the information. Make sure your final presentation is free of errors, and that you closely followed the instructions. Make any necessary corrections, and save your corrected files. Graded Project 19 FIGURE 17—The video version of your PowerPoint presentation.

EXAM 060472

1.   Sam gives Dennis a written power of attorney to sell his house. Though the power of attorney doesn't expressly authorize Dennis to do so, Dennis purchases an ad in the newspaper to advertise sale of the house. The newspaper sends a bill to Sam. If Sam is liable for the bill, it's most likely based on agency by 
A. estoppels.
B. appointment. 
C. operation of law
D. implication
2.   Cara's boss sends her nude photos of himself. She complains that it's sexual harassment. The boss says that it's not sexual harassment because he didn't ask her for sexual favors. The boss's actions 
    
A. don't constitute sexual harassment because he didn't create a hostile work environment.
B. constitute quid pro quo sexual harassment.
C. constitute sexual harassment because he created a hostile work environment.
D. don't constitute sexual harassment because he didn't ask for sexual favors.
 
3.   Irene hires Mark to do work for her. In the course of performing that work, Mark causes injury to a third party. Which of the following statements is true? 
    
A. Irene isn't liable for the injury whether Mark is an employee or an independent contractor.
B. If Mark is an independent contractor, Irene is liable for the injury.
C. If Mark is an employee, Irene is liable for the injury.
D. Irene is liable for the injury whether Mark is an employee or an independent contractor.
 
Note: C could also be correct. But my bet is on D
4.   Javier gives written authorization to Tamara to sell his house. Javier dies on the October 4. On October 8, Tamara enters into a written contract on behalf of Javier to sell the house to Trudy for $100,000. Before Tamara entered into the contract, she showed the written authorization to Trudy. Javier's estate is 
    
A. obligated to sell for $100,000 because Tamara had express authority.
B. liable if Tamara knew Javier was deceased at the time of the contract.
C. not liable.
D. liable if the price is fair.
5.   Anna gives Doris a power of attorney. Doris does business with Big Bank as Anna's agent. Anna then revokes the power of attorney. Anna is not liable on any contracts Doris made 
    
A. after Big Bank received notice that she was no longer an agent.
B. after the date of termination but before notice was received by Big Bank.
C. that weren't fully performed at the time notice was received by Big Bank.
D. after her agency was terminated
6.   The union at Big Tech goes on strike. The president can petition the attorney general to seek an injunction stopping the strike for 60 days if the 
    
A. strike would result in large losses to the company.
B. strike would endanger the nation’s health or safety.
C. demands of the union are unreasonable.
D. union failed to give 60 days’ notice of its intent to strike.
 
7.   Eric has gradually been losing his eyesight, which has adversely affected his work. When the boss fires Eric, she tells him that she's letting him go because he can't see anymore. Eric's discharge is 
A. not wrongful if he can't perform the job without reasonable accommodations by the employer.
B. wrongful because once hired, employees can't be discharged due to disability.
C. not wrongful because it didn't involve a hiring decision.
      D.wrongful if the employer can make a reasonable accommodation for his disability.
 
8.   Carter wants to impress his boss, Marco. Carter approaches one of Marco's potential clients and negotiates a contract with the client on Marco's behalf. The client agrees and signs the contract. Marco, however, doesn't know about Carter's negotiation. Carter lacks the authority to negotiate on Marco's behalf. When Marco finds out, he is so pleased about the contract that he overlooks Carter's actions and tells Carter he did an excellent job landing the client. This forms an agency by 
a. Agreement
b. ratification.
      c. operation of law.
d. estoppel.
9.   Tony tries to start a union at Big Tech, Inc. His employer learns of his attempt to organize a union and fires him. Big Tech's actions 
    
A. are permitted if the state has adopted right-to-work legislation.
B. constitute an unfair labor practice.
C. are permitted.
D. are permitted if they first give Bob notice forbidding the union.
10.   Norma has worked for Big Factory for 15 years, has never missed a day of work, and has always been an excellent worker. One day, without warning, Norma's supervisor fires her without any explanation. Norma knows of no reason for the termination. Which of the following statements is true? 
    
A. Norma can't do anything as long as the reasons were nondiscriminatory.
B. Norma can't do anything unless she lives in an employment-at-will jurisdiction.
C. Norma may file a bad faith action against Big Factory.
D. Norma may file a bad faith action against her supervisor.
 
11.   State right-to-work laws prohibit 
    
A. employees from forming labor unions and bargaining units.
B. closed shops, but not union shops.
C. agreements requiring union membership to get or keep a job.
D. union shops, but not closed shops.
 
12.   Sally works for Big Tech, Inc. One day, the boss calls her into his office and says, “Women just don't get tech. You're fired.” Sally sues. In the course of the litigation, the company discovers that Sally was pilfering paper from the company storage, and under the employee handbook, this is grounds for termination. Sally's discharge is 
    
A. wrongful because evidence can't be used in a gender discrimination case.
B. not wrongful because the employer discovered evidence that justifies the firing.
C. wrongful because the employer intended to fire her based on gender.
D. not wrongful because gender is a bona fide job qualification for working in tech.
13.   Steve is Jason's agent, and it's within Steve's authority as Jason's agent to purchase homes on Jason's behalf. Steve contracts with Albert to buy Albert's house for Jason. Steve, however, doesn't tell Albert that he's buying the house on Jason's behalf or that he's acting for another individual. Under the terms of the contract, which of the following statements is true? 
    
A. Only Jason can be held liable.
B. Neither Steve nor Jason can be held liable.
C. Both Steve and Jason can be held liable.
D. Only Steve can be held liable.
 
14.   David gives Ethel power of attorney. David then has a nervous breakdown and becomes insane. Ethel has the authority to act on David's behalf 
    
A. by necessity.
B. with regard to personal property but not real property.
C. only until Tom regains his sanity.
D. if the power of attorney is a durable power of attorney.
 
15.   Sandy works as a clerk in Big Department Store. After she finishes work one day, she heads out to her car in the parking lot to drive home. There, she sees Petra, someone she detests. Sandy and Petra argue, and Sandy punches Petra in the nose, causing an injury. Which of the following statements is true? 
    
A. Only Sandy is liable for Petra's injury.
B. Neither Sandy nor Big Department Store are liable for Petra's injury.
C. Both Sandy and Big Department Store are liable for Petra's injury.
D. Only Big Department Store is liable for Petra's injury.
16.   Sal hires Antoinette to sell his house and gives her power of attorney that authorizes her to do, but the power of attorney says nothing about price. Sal tells Antoinette to take nothing less than $200,000. Harry offers Antoinette $195,000 for the house, and Antoinette accepts. If Sal is bound by the sale contract, the most likely reason is __________ authority. 
    
A. implied
B. actual
C. express
D. apparent
17.   Shauna creates a website that sells shoes. Meagan chooses shoes, enters her credit card information, and purchases the shoes. She then receive an e-mail confirming the purchase. The website is programmed to perform these functions, and Shauna has no personal knowledge of the transaction. Shauna was on vacation at the time of the transaction and didn't personally approve it. She returns from vacation, checks the site, and discovers the transaction. Was a contract created? 
    
A. No, because Shauna never confirmed the purchase.
B. Yes, because agency by necessity applies.
C. Yes, because the computer is an agent for Shauna.
D. No, because the computer isn't an agent for Shauna.
 
 
18.   The right to notice of a plant closing or massive layoffs due to sale of a business is derived from the
    
A. Antitrust Procedures and Penalties Act.
B. Hart-Scott-Rodino Antitrust Act.
C. Employee Retirement Income Security Act.
D. Worker Adjustment and Retraining Notification Act.
19.   Carl, a little person with dwarfism, applies for a job. He is told he won't be hired because he is a little person. Carl sues, claiming discrimination under the Civil Rights Act. Which of the following statements istrue? 
    
A. Carl has a good claim.
B. Unless the employer can show that being of a certain height is a bona fide job qualification, Carl has a good claim.
C. Unless Carl can show that the height requirement has a disparate impact on short people, he has no claim.
D. Carl has no claim.
20.   Polly hires Nick to sell her house and gives him power of attorney that authorizes him to do, but the power of attorney says nothing about price. Polly tells Nick to take nothing less than $200,000. Lola offers Nick $195,000 for the house, and Nick accepts. Nick violated his duty of 
    
A. obedience.
B. account.
C. loyalty.
D. due diligence
 

A01J Assignment 08

A01 Introduction to Accounting

Directions:  Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Part A (20 points)

Prepare in proper form journal entries for the following transactions. Omit explanations.

 

October

2       Owner made a cash investment into the company $5,000

8       Bought supplies on account $100.

10     Paid salaries, $700

15     Paid for supplies purchased on October 8

21     Received company telephone bill, to be paid later, $30

 

Part B (5 points each for a possible total of 50 points)

Record the following selected transactions for January in a two-column journal, identifying each entry by letter:

 

(a) Earned $7,000 fees; customer will pay later.

(b) Purchased equipment for $45,000, paying $20,000 in cash and the remainder on credit

(c) Paid $3,000 for rent for January.

(d) Purchased $2,500 of supplies on account.

(e) A. Allen $1,000 investment in the company.

(f) Received $7,000 in cash for fees earned previously.

(g) Paid $1,200 to creditors on account.

(h) Paid wages of $6,250.

(i) Received $7,150 from customers on account.

(j) A. Allen withdrawal of $1,750.

 

 

 

 

 

 

 

 

 

Part C

 

(1)    (10 points) From the following items in the income statement columns of the worksheet of Friend's Tutoring at December 31, prepare the closing entries without explanation, assuming that a $1,000 withdrawal was made during the period.

 

                                                                      Income Statement

Account                                                    Debit                   Credit

Tutoring Fees                                                                         3,450

Wages Expense                                         700

Rent Expense                                             600

Supplies Expense                                     450

Insurance Expense                                  250                  _____

                                                                     2,000                     3,450

Net Income                                             1,450                  _____

                                                                   $3,450                  $3,450

 

(2)    (5 points each for a possible total of 20 points) A summary of selected ledger accounts appear below for S. Ball for the current calendar year.

 

 

Answer the following questions.

a. What was the total amount of withdrawals for the year?

b. What was the net income?

c. What was the total revenue?

d. What were the total expenses?

Marketing Management- All Activities

Activity #2: Fair Skies Focus (100 points)

Think of yourself as the marketing director for Fair Skies Airlines, which provides consumers with a product and service that is well accepted and used by millions of people each year in the United States.  Several innovations are about to be incorporated into the product that will change some of its features and modify the benefits customers enjoy.  These have already been decided; in fact, they are almost fait accompli.

In essence, this full-service airline is about to undergo a complete transition into a new low-fare carrier with meager accommodations and no advance seat-selection.  It will charge passengers for everything extra, from coffee and soft drinks to sandwiches and even temporary use of pillows and blankets.  Passengers will have to check their own baggage, but ticketing and check-in will be more automated.  Fares will be exceptionally low, and there should be less wait time at check-in counters.  Belatedly, upper management has asked you to obtain some feedback on this new orientation.

Part A

Using the Ashworth College Library, research the following information. You must provide an APA-formatted bibliography identifying all the sources you use.  (15 points)

 

1.

Research at least three (3) discount airlines describing the different services they provide as options for their customers.

 

2.

Consult at least two (2) airline industry journals and/or publications from specific airlines and provide a brief summary describing what a “discount” fare really means.

 

 

 

Part B

Your boss has asked you to validate the claim that the new concept will be a success.  In order to do so, you need to conduct a SWOT analysis.  Your boss has asked you to include a competitive component in the analysis. Your SWOT analysis must include at least three (3) internal strengths and three (3) internal weaknesses, as well as three (3) external opportunities and three (3) external threats.  The competitive component must include mention of at least two (2) competitors in relationship to the opportunities and at least two (2) competitors in relationship to the threats you have identified.  (36 points)

 

 

 

 Part C

Your boss has asked that you interview people about the upcoming changes.  Create a list stating the type of subjects you should interview.  Upper management favors sampling loyal Fair Skies passengers who have flown at least three round-trips, but feel free to propose others you think should be interviewed. Name at least three (3) subjects to interview.  (29 points)

 

 

 

 

After creating the list above, you decide to use a focus group format.

 

1.

List and discuss two (2) considerations that you think will be important in leading the focus group.

 

2.

Compose at least 10 questions you think would be necessary for adequate input and which address the two (2) or more considerations you have identified.

 

 

 

Part D

Write a memo to your boss and associates explaining the following. Remember that most people rarely read memos more than two pages long, so keep it short and to the point.  Don’t forget to cite your sources, however.  Your list of sources and any pertinent charts, tables, and reference materials can be added to the memo as appendices.  The results will provide guidance for marketing planning that may insure the survival of Fair Skies while other airlines are floundering during these difficult times.  (20 points)

 

1.

Explain the method and rationale you used for conducting this type of research.

 

2.

Explain how you would use input from the SWOT analysis.

 

3.

Explain how you would use the proposed questions.

 

4.

Make at least two (2) recommendations for management based on what you have learned

 

Activity 3: Marketing Self-Segmentation (100 points)

Each of us fits different points within a plethora of marketing segmentation schemes.  You have now been exposed to VALS categories and to LOHAS, to definitions of major US social classes, to identity marketing, and to demographic and psychographic modes of classifying clusters of buyers.  You have also learned the key elements of a variety of market segments (target markets).  (100 points)  (A 3-page response is required.)

Part A

List and define three (3) market segments (target markets) into which you fit.  (16 points)

 

 

 

Part B

Discuss each of the three (3) market segments – including descriptors such as demographics, lifestyle, and usage behaviors of each and why you believe you fit into each one.  (30 points)

 

 

Part C

Apply Maslow’s theory of motivation to each of the market segments.  Based on the demographics, lifestyle, and usage behaviors you indicated, select three (3) primary needs for each of your three (3) chosen market segments and describe how each need would drive buying behavior.  (54 points)

 

ACTIVITY 4_11

Activity Description: Marketing Analysis (100 points)

Pretend you have been hired as Director of Marketing and Planning in time for the anticipated introduction of a company’s new product or service.  For your first assignment, you are asked to provide a rudimentary market analysis and promotion mix for the new product offering’s introduction. You will present this information to the Senior Vice President of Marketing, as well as to others in upper management.  They will compare your suggestions to other earlier suggestions previously developed, but they are hoping you will provide new, fresh insights into how they can identify, attract, and capture their desired audience.  Although you want to make a great impression, you also know that they may very well give the implementation of the plan back to you and you want your presentation to be as realistic as possible.  (100 points)  (A 3-page response is required.)

Part A

Choose the type of company for which you work. Although your company is fictional, you may base it on a similar real-life one in order to obtain basic information about the company itself.  Describe your new employer, including the following.  (10 points)

 

1.

The company and industry in which you operate

 

2.

Your product lines

 

3.

Your total number of employees

 

4.

Your annual revenue

 

5.

Your top competitor

 

 

 

Part B

Write an overall description of the new product you will be promoting.  Include four (4) product features and one (1) benefit for each feature.  (20 points)

 

 

 

 Part C

Identify and describe the three (3) primary market segments you would target to buy your product. In each description, identify two (2) demographic and one (1) psychographic characteristic.  (30 points)

 

 

 

 Part D

Develop a list of five (5) marketing activities you recommend to promote this new product.  Include the reason why you believe each of the marketing activities will be successful.  (40 points)

 

Activity 5_14 

Activity Description: Corporate Memo (100 points)

You are working for the College town-based California Happy Valley Beverage Corporation, marketers of California Sunshine Filtered Water. The product has a colorful label and sells well throughout the state, especially among environmentally-conscious consumers. A member of the College town City Council, with a reputation and record for activism, ran across several controversial articles about filtered water production and distribution and proceeded to raise a ruckus, questioning the integrity of Happy Valley Beverage Corporation and the suitability and value of its bottled water product.

 

The city council has written a pointed letter to your corporation and copied it to the local newspaper, mirroring these concerns. On the attractive bottle label, you and thousands of other consumers can read the statement, “Every drop of this healthy, refreshing beverage is guaranteed to be filtered in conformance with all applicable California and federal government regulations.” What the label does not explicitly state, however, is that the water is actually tap water from the town's municipal system, a fact that has now been exposed.

 

As a newly minted MBA who has only recently assumed the Director of Marketing and Community Relations position, you have been assigned the privilege of answering the letter. Even though you have two other “rookies” who can assist in the research and composition, the responsibility for the content rests with you. In order for your assistants to do a good job, you have to supply them with some of the basic arguments that will uphold your company's reputation and stem the tide of this public relations brouhaha.  Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.  If there is a Part A, your response should identify a Part A, etc.  In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style.  (100 points)  (A 2-page response is required.)

 

Part A Find at least three (3) journal and/or news articles that might help you outline a response to why consumers should pay for bottled tap water and to determine what other defenses your company could use against this type of consumer activism. You will use this research in Part B. Present your research in the form of an annotated bibliography.  (30 points)

 

Part B Write a 2-page memo to your “rookie” associates explaining the company’s present circumstances. Note that your memo will likely be used as the basis of your company’s response to the accusations of the College town City Council. Include responses to the following issues in your memo and support them with the research that you found in Part A.  (70 points)

  1. Why will/should people pay for a bottle of water? Give a minimum of three (3) reasons supported by the research.

  2. What are the corporations’ best defenses in the face of this kind of consumer criticism? Give at least three (3) defenses with an explanation of why each reason is important.

 

 

                     

Marketing Management – All Discussions

1.      Instructions

State the opposing ethical arguments about marketing: Does marketing satisfy or create customer’s needs and wants? Compare and contrast these arguments in terms of benefits and detrimental effects on individuals, businesses, and the societies or nations in which they function. Finally, evaluate the arguments, supporting your stance for one argument over the other. (20 points) (A 1-page response is required.)

 

2.      Instructions

You are the marketing manager for a video rental chain. You have been asked to define the major competitive spheres within which your company will operate. Respond to the following competitive elements. (30 points) (A 2-page response is required.)

  1. Industry
  2. Products and Applications
  3. Competence
  4. Market Segment
  5. Vertical
  6. Geographical

3.      Instructions

Assume a business entity of your choosing is planning to introduce a new product or service. Describe the business and the product or service being marketed. Then, construct a market research plan that shows at least five (5) steps/areas that you must research in order to determine the viability of the offering. After researching and analyzing the information, what kinds of recommendations might you make for bringing the product to market? (25 points) (A 1½-page response is required.)

 

4.      Instructions

For the same business, write five (5) close-ended and five (5) open-ended questions to use in a questionnaire surveying the existing or potential marketplace. Following each question, describe the purpose or rationale for asking the question. In addition, state your method of administering the survey and explain how it fits into at least one (1) component of the overall marketing decision support process that you discussed in Discussion Question #1. (25 points) (A 1½-page response is required.)

 

Discussion-5

Define segment marketing and provide the rationale for its use. List and describe four (4) levels of market segmentation, providing explanations of each level. In addition, give one (1) example of each of the four (4) levels of market segmentation with a complete description of each example. (26 points) (A 1½-page response is required.)

 

Discussion-6

Using each of the four (4) segmentation levels from Discussion Question #1, describe two (2) examples of how different companies apply each segmentation level to their products or services. (24 points)

(A 1½-page response is required.)

 

Discussion-7

Select one (1) major company whose product(s) you buy. Visit their Web site and then answer the following questions. You may also use articles and advertisements in newspapers, journals, etc. that are about the company. (26 points) (A 1½-page response is required.)

  1. Write a summary about what most influences you personally to buy this product(s) as opposed to the competitor’s product(s). Include a comparison of at least two (2) competitors.
  2. Define how you believe the company segments its market by describing four (4) criteria it uses to identify which consumer group to target.
  3. List two (2) markets that the company is targeting.

 

Discussion-8

Explain how a marketer delineates among durable goods, nondurable goods, and services when planning an appropriate market-mix strategy. Describe the strategies used for the different types of good and services. Provide two (2) example products for the consumer market and two (2) example products for the industrial market for each category (durable goods, nondurable goods, and services). (24 points) (A 1½-page response is required.)

 

Discussion-9

Instructions

Relate the different models of brand equity to each other. How are they similar? How are they different? (24 points) (A 1½-page response is required.)

 

Discussion-10

There are certain areas of the country that are so rough that Domino’s, Pizza Hut, and many other restaurant chains will not deliver to them. Imagine that a local entrepreneur has started a company called “Homeboys Restaurant Delivery and Catering Service,” that will deliver to these areas. With a bank of phones and two drivers, the company picks up at the restaurant of your choice and delivers to your doorstep. Its drivers use late-model, inconspicuous used cars. Homeboys run a tab at the restaurants and pays weekly for food picked up by its drivers. Customers are charged a $3 delivery fee on $10 minimum orders. Its drivers hand out flyers with the Homeboys logo and the names of participating restaurants. Each driver also has the menu from those restaurants. Evaluate the effectiveness of Homeboys in terms of the intangible and/or variable elements of people, physical evidence, and service standards. (26 points) (A 1½-page response is required.)

 

Discussion-11

Applying principles you’ve learned up to this point in the course list and explain four (4) ways that even a well-executed marketing program might fail. (20 points) (A 1-page response is required.)

 

Discussion-12

Identify four (4) measures of marketing effectiveness. Explain which one (1) of the four (4) measures on your list, in your opinion, is most important and why. Which is least important and why? Do the elements they measure tend to interact with one another, or is their effectiveness primarily self-contained? (30 points) (A 2-page response is required.)

 

  

Marketing Management-All discussions and activities

1.      Instructions

State the opposing ethical arguments about marketing: Does marketing satisfy or create customer’s needs and wants? Compare and contrast these arguments in terms of benefits and detrimental effects on individuals, businesses, and the societies or nations in which they function. Finally, evaluate the arguments, supporting your stance for one argument over the other. (20 points) (A 1-page response is required.)

 

2.      Instructions

You are the marketing manager for a video rental chain. You have been asked to define the major competitive spheres within which your company will operate. Respond to the following competitive elements. (30 points) (A 2-page response is required.)

  1. Industry
  2. Products and Applications
  3. Competence
  4. Market Segment
  5. Vertical
  6. Geographical

3.      Instructions

Assume a business entity of your choosing is planning to introduce a new product or service. Describe the business and the product or service being marketed. Then, construct a market research plan that shows at least five (5) steps/areas that you must research in order to determine the viability of the offering. After researching and analyzing the information, what kinds of recommendations might you make for bringing the product to market? (25 points) (A 1½-page response is required.)

 

4.      Instructions

For the same business, write five (5) close-ended and five (5) open-ended questions to use in a questionnaire surveying the existing or potential marketplace. Following each question, describe the purpose or rationale for asking the question. In addition, state your method of administering the survey and explain how it fits into at least one (1) component of the overall marketing decision support process that you discussed in Discussion Question #1. (25 points) (A 1½-page response is required.)

 

Instructions

Activity #2: Fair Skies Focus (100 points)

This Activity is comprised of four (4) parts.  Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.  If there is a Part A, your response should identify a Part A, etc.  In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style.  (100 points)  (A 4-page response is required for the combination of Parts A, B, C, and D.)

Think of yourself as the marketing director for Fair Skies Airlines, which provides consumers with a product and service that is well accepted and used by millions of people each year in the United States.  Several innovations are about to be incorporated into the product that will change some of its features and modify the benefits customers enjoy.  These have already been decided; in fact, they are almost fait accompli.

In essence, this full-service airline is about to undergo a complete transition into a new low-fare carrier with meager accommodations and no advance seat-selection.  It will charge passengers for everything extra, from coffee and soft drinks to sandwiches and even temporary use of pillows and blankets.  Passengers will have to check their own baggage, but ticketing and check-in will be more automated.  Fares will be exceptionally low, and there should be less wait time at check-in counters.  Belatedly, upper management has asked you to obtain some feedback on this new orientation.

Part A

Using the Ashworth College Library, research the following information. You must provide an APA-formatted bibliography identifying all the sources you use.  (15 points)

 

1.

Research at least three (3) discount airlines describing the different services they provide as options for their customers.

 

2.

Consult at least two (2) airline industry journals and/or publications from specific airlines and provide a brief summary describing what a “discount” fare really means.

 

 

 

Part B

Your boss has asked you to validate the claim that the new concept will be a success.  In order to do so, you need to conduct a SWOT analysis.  Your boss has asked you to include a competitive component in the analysis. Your SWOT analysis must include at least three (3) internal strengths and three (3) internal weaknesses, as well as three (3) external opportunities and three (3) external threats.  The competitive component must include mention of at least two (2) competitors in relationship to the opportunities and at least two (2) competitors in relationship to the threats you have identified.  (36 points)

 

 

 

 Part C

Your boss has asked that you interview people about the upcoming changes.  Create a list stating the type of subjects you should interview.  Upper management favors sampling loyal Fair Skies passengers who have flown at least three round-trips, but feel free to propose others you think should be interviewed. Name at least three (3) subjects to interview.  (29 points)

 

 

 

 

After creating the list above, you decide to use a focus group format.

 

1.

List and discuss two (2) considerations that you think will be important in leading the focus group.

 

2.

Compose at least 10 questions you think would be necessary for adequate input and which address the two (2) or more considerations you have identified.

 

 

 

Part D

Write a memo to your boss and associates explaining the following. Remember that most people rarely read memos more than two pages long, so keep it short and to the point.  Don’t forget to cite your sources, however.  Your list of sources and any pertinent charts, tables, and reference materials can be added to the memo as appendices.  The results will provide guidance for marketing planning that may insure the survival of Fair Skies while other airlines are floundering during these difficult times.  (20 points)

 

1.

Explain the method and rationale you used for conducting this type of research.

 

2.

Explain how you would use input from the SWOT analysis.

 

3.

Explain how you would use the proposed questions.

 

4.

Make at least two (2) recommendations for management based on what you have learned

 

 

Discussion-5

Define segment marketing and provide the rationale for its use. List and describe four (4) levels of market segmentation, providing explanations of each level. In addition, give one (1) example of each of the four (4) levels of market segmentation with a complete description of each example. (26 points) (A 1½-page response is required.)

 

Discussion-6

Using each of the four (4) segmentation levels from Discussion Question #1, describe two (2) examples of how different companies apply each segmentation level to their products or services. (24 points)

(A 1½-page response is required.)

 

Instructions

Activity 3: Marketing Self-Segmentation (100 points)

Each of us fits different points within a plethora of marketing segmentation schemes.  You have now been exposed to VALS categories and to LOHAS, to definitions of major US social classes, to identity marketing, and to demographic and psychographic modes of classifying clusters of buyers.  You have also learned the key elements of a variety of market segments (target markets).  Based upon the knowledge gained from your text, Required Readings, and Lecture and Research Update, respond to the following.  Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.  If there is a Part A, your response should identify a Part A, etc.  In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style.  (100 points)  (A 3-page response is required.)

Part A

List and define three (3) market segments (target markets) into which you fit.  (16 points)

 

 

 

Part B

Discuss each of the three (3) market segments – including descriptors such as demographics, lifestyle, and usage behaviors of each and why you believe you fit into each one.  (30 points)

 

 

Part C

Apply Maslow’s theory of motivation to each of the market segments.  Based on the demographics, lifestyle, and usage behaviors you indicated, select three (3) primary needs for each of your three (3) chosen market segments and describe how each need would drive buying behavior.  (54 points)

 

 

Discussion-7

Select one (1) major company whose product(s) you buy. Visit their Web site and then answer the following questions. You may also use articles and advertisements in newspapers, journals, etc. that are about the company. (26 points) (A 1½-page response is required.)

  1. Write a summary about what most influences you personally to buy this product(s) as opposed to the competitor’s product(s). Include a comparison of at least two (2) competitors.
  2. Define how you believe the company segments its market by describing four (4) criteria it uses to identify which consumer group to target.
  3. List two (2) markets that the company is targeting.

 

Discussion-8

Explain how a marketer delineates among durable goods, nondurable goods, and services when planning an appropriate market-mix strategy. Describe the strategies used for the different types of good and services. Provide two (2) example products for the consumer market and two (2) example products for the industrial market for each category (durable goods, nondurable goods, and services). (24 points) (A 1½-page response is required.)

 

ACTIVITY 4_11

Activity Description: Marketing Analysis (100 points)

Pretend you have been hired as Director of Marketing and Planning in time for the anticipated introduction of a company’s new product or service.  For your first assignment, you are asked to provide a rudimentary market analysis and promotion mix for the new product offering’s introduction. You will present this information to the Senior Vice President of Marketing, as well as to others in upper management.  They will compare your suggestions to other earlier suggestions previously developed, but they are hoping you will provide new, fresh insights into how they can identify, attract, and capture their desired audience.  Although you want to make a great impression, you also know that they may very well give the implementation of the plan back to you and you want your presentation to be as realistic as possible.  Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.  If there is a Part A, your response should identify a Part A, etc.  In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style.  (100 points)  (A 3-page response is required.)

Part A

Choose the type of company for which you work. Although your company is fictional, you may base it on a similar real-life one in order to obtain basic information about the company itself.  Describe your new employer, including the following.  (10 points)

 

1.

The company and industry in which you operate

 

2.

Your product lines

 

3.

Your total number of employees

 

4.

Your annual revenue

 

5.

Your top competitor

 

 

 

Part B

Write an overall description of the new product you will be promoting.  Include four (4) product features and one (1) benefit for each feature.  (20 points)

 

 

 

 Part C

Identify and describe the three (3) primary market segments you would target to buy your product. In each description, identify two (2) demographic and one (1) psychographic characteristic.  (30 points)

 

 

 

 Part D

Develop a list of five (5) marketing activities you recommend to promote this new product.  Include the reason why you believe each of the marketing activities will be successful.  (40 points)

 

 

Discussion-9

Instructions

Relate the different models of brand equity to each other. How are they similar? How are they different? (24 points) (A 1½-page response is required.)

 

Discussion-10

There are certain areas of the country that are so rough that Domino’s, Pizza Hut, and many other restaurant chains will not deliver to them. Imagine that a local entrepreneur has started a company called “Homeboys Restaurant Delivery and Catering Service,” that will deliver to these areas. With a bank of phones and two drivers, the company picks up at the restaurant of your choice and delivers to your doorstep. Its drivers use late-model, inconspicuous used cars. Homeboys run a tab at the restaurants and pays weekly for food picked up by its drivers. Customers are charged a $3 delivery fee on $10 minimum orders. Its drivers hand out flyers with the Homeboys logo and the names of participating restaurants. Each driver also has the menu from those restaurants. Evaluate the effectiveness of Homeboys in terms of the intangible and/or variable elements of people, physical evidence, and service standards. (26 points) (A 1½-page response is required.)

 

Activity 5_14 

Activity Description: Corporate Memo (100 points)

You are working for the College town-based California Happy Valley Beverage Corporation, marketers of California Sunshine Filtered Water. The product has a colorful label and sells well throughout the state, especially among environmentally-conscious consumers. A member of the College town City Council, with a reputation and record for activism, ran across several controversial articles about filtered water production and distribution and proceeded to raise a ruckus, questioning the integrity of Happy Valley Beverage Corporation and the suitability and value of its bottled water product.

 

The city council has written a pointed letter to your corporation and copied it to the local newspaper, mirroring these concerns. On the attractive bottle label, you and thousands of other consumers can read the statement, “Every drop of this healthy, refreshing beverage is guaranteed to be filtered in conformance with all applicable California and federal government regulations.” What the label does not explicitly state, however, is that the water is actually tap water from the town's municipal system, a fact that has now been exposed.

 

As a newly minted MBA who has only recently assumed the Director of Marketing and Community Relations position, you have been assigned the privilege of answering the letter. Even though you have two other “rookies” who can assist in the research and composition, the responsibility for the content rests with you. In order for your assistants to do a good job, you have to supply them with some of the basic arguments that will uphold your company's reputation and stem the tide of this public relations brouhaha.  Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.  If there is a Part A, your response should identify a Part A, etc.  In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style.  (100 points)  (A 2-page response is required.)

 

Part A Find at least three (3) journal and/or news articles that might help you outline a response to why consumers should pay for bottled tap water and to determine what other defenses your company could use against this type of consumer activism. You will use this research in Part B. Present your research in the form of an annotated bibliography.  (30 points)

 

Part B Write a 2-page memo to your “rookie” associates explaining the company’s present circumstances. Note that your memo will likely be used as the basis of your company’s response to the accusations of the College town City Council. Include responses to the following issues in your memo and support them with the research that you found in Part A.  (70 points)

  1. Why will/should people pay for a bottle of water? Give a minimum of three (3) reasons supported by the research.

  2. What are the corporations’ best defenses in the face of this kind of consumer criticism? Give at least three (3) defenses with an explanation of why each reason is important.

 

Discussion-11

Applying principles you’ve learned up to this point in the course list and explain four (4) ways that even a well-executed marketing program might fail. (20 points) (A 1-page response is required.)

 

Discussion-12

Identify four (4) measures of marketing effectiveness. Explain which one (1) of the four (4) measures on your list, in your opinion, is most important and why. Which is least important and why? Do the elements they measure tend to interact with one another, or is their effectiveness primarily self-contained? (30 points) (A 2-page response is required.)

 

 



A01J Assignment 4

A01 Introduction to Accounting

Directions:  Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Part A (20 points)

Prepare in proper form journal entries for the following transactions. Omit explanations.

 

October

2       Owner made a cash investment into the company $5,000

8       Bought supplies on account $100.

10     Paid salaries, $700

15     Paid for supplies purchased on October 8

21     Received company telephone bill, to be paid later, $30

 

Part B (5 points each for a possible total of 50 points)

Record the following selected transactions for January in a two-column journal, identifying each entry by letter:

 

(a) Earned $7,000 fees; customer will pay later.

(b) Purchased equipment for $45,000, paying $20,000 in cash and the remainder on credit

(c) Paid $3,000 for rent for January.

(d) Purchased $2,500 of supplies on account.

(e) A. Allen $1,000 investment in the company.

(f) Received $7,000 in cash for fees earned previously.

(g) Paid $1,200 to creditors on account.

(h) Paid wages of $6,250.

(i) Received $7,150 from customers on account.

(j) A. Allen withdrawal of $1,750.

 

 

 

 

 

 

 

 

 

Part C

 

(1)    (10 points) From the following items in the income statement columns of the worksheet of Friend's Tutoring at December 31, prepare the closing entries without explanation, assuming that a $1,000 withdrawal was made during the period.

 

                                                                      Income Statement

Account                                                    Debit                   Credit

Tutoring Fees                                                                         3,450

Wages Expense                                         700

Rent Expense                                             600

Supplies Expense                                     450

Insurance Expense                                  250                  _____

                                                                     2,000                     3,450

Net Income                                             1,450                  _____

                                                                   $3,450                  $3,450

 

(2)    (5 points each for a possible total of 20 points) A summary of selected ledger accounts appear below for S. Ball for the current calendar year.

 

 

Answer the following questions.

a. What was the total amount of withdrawals for the year?

b. What was the net income?

c. What was the total revenue?

d. What were the total expenses?

 

Bell computer Company and Kyle Bits and Bytes Cases

Case Study – Bell Computer Company

 

The Bell Computer Company is considering a plant expansion enabling the company to begin production of a new computer product. You have obtained your MBA from the University of Phoenix and, as a vice-president, you must determine whether to make the expansion a medium- or large- scale project. The demand for the new product involves an uncertainty, which for planning purposes may be low demand, medium demand, or high demand. The probability estimates for the demands are 0.20, 0.50, and 0.30, respectively.

 

Case Study – Kyle Bits and Bytes

 

Kyle Bits and Bytes, a retailer of computing products sells a variety of computer-related products. One of Kyle’s most popular products is an HP laser printer. The average weekly demand is 200 units. Lead time (lead time is defined as the amount of time between when the order is placed and when it is delivered) for a new order from the manufacturer to arrive is one week.

 

If the demand for printers were constant, the retailer would re-order when there were exactly 200 printers in inventory. However, Kyle learned demand is a random variable in his Operations Management class. An analysis of previous weeks reveals the weekly demand standard deviation is 30. Kyle knows if a customer wants to buy an HP laser printer but he has none available, he will lose that sale, plus possibly additional sales. He wants the probability of running short (stock-out) in any week to be no more than 6%.

 

Purpose of Assignment 

This assignment has two cases. The first case is on expansion strategy. Managers constantly have to make decisions under uncertainty. This assignment gives students an opportunity to use the mean and standard deviation of probability distributions to make a decision on expansion strategy. The second case is on determining at which point a manager should re-order a printer so he or she doesn't run out-of-stock. The second case uses normal distribution. The first case demonstrates application of statistics in finance and the second case demonstrates application of statistics in operations management. 

Assignment Steps 

Resources: Microsoft Excel®, Bell Computer Company Forecasts data set, Case Study Scenarios 

Write a 1,050-word report based on the Bell Computer Company Forecasts data set and Case Study Scenarios. 

Include answers to the following: 

Case 1: Bell Computer Company

·         Compute the expected value for the profit associated with the two expansion alternatives. Which decision is preferred for the objective of maximizing the expected profit?

·         Compute the variation for the profit associated with the two expansion alternatives. Which decision is preferred for the objective of minimizing the risk or uncertainty? 

Case 2: Kyle Bits and Bytes

·         What should be the re-order point? How many HP laser printers should he have in stock




 

SP180 Online Exam 8_12 Score 100%

Question 1 of 20
Which type of speech delivery is one that you are asked to deliver with little or no preparation?
  A.  Extemporaneous 
  B.  Manuscript 
  C.  Impromptu 
  D.  Memorized 
Question 2 of 20
An effective speech delivery has all of the following qualities EXCEPT:
  A.  speaker delivers message with impact. 
  B.  it is a result of the speaker’s natural talent and gift. 
  C.  influences audience to act or think favorably toward message. 
  D.  meets audience expectations. 
Question 3 of 20
One thing both Dr. Martin Luther King and President Kennedy possess that mark them as great public speakers is:
  A.  speaking style. 
  B.  eloquence. 
  C.  honesty. 
  D.  the same tone. 
Question 4 of 20
The disadvantage of which type of speech delivery is that it does NOT sound spontaneous.
  A.  Extemporaneous delivery 
  B.  Manuscript delivery 
  C.  Impromptu delivery 
  D.  Memorized delivery 
Question 5 of 20
Nonverbal communication includes:
  A.  posture. 
  B.  clapping. 
  C.  eye contact. 
  D.  All of the above. 
Question 6 of 20
Verbal communication refers mainly to:
  A.  vocal quality. 
  B.  pitch. 
  C.  use of words. 
  D.  tone. 
Question 7 of 20
Vocal quality may refer to voices that may be:
  A.  rich. 
  B.  resonant. 
  C.  thin. 
  D.  All of the above. 
Question 8 of 20
All of the following are helpful techniques in effective speech delivery EXCEPT:
  A.  pauses. 
  B.  voice inflection. 
  C.  filler words. 
  D.  projection. 
Question 9 of 20
Hand gestures help emphasize a point except when they are:
  A.  appropriate. 
  B.  natural. 
  C.  excessive. 
  D.  expressive. 
Question 10 of 20
What nonverbal communication technique usually communicates best your honesty about your message?
  A.  Good posture 
  B.  Body movement 
  C.  Eye contact 
  D.  Hand gestures 
Question 11 of 20
Effective speech delivery entails practice:
  A.  at least a couple of times. 
  B.  as many times as necessary to feel confident. 
  C.  only until your timing is right. 
  D.  only in front of people. 
Question 12 of 20
Saying “gonna” instead of “going to” is an issue of:
  A.  body movement. 
  B.  eye contact. 
  C.  articulation. 
  D.  timing. 
Question 13 of 20
What technique in speech delivery has been shown to connect the speakers to audiences with various styles of receiving messages?
  A.  Gestures 
  B.  Use of visual aids 
  C.  Song 
  D.  Storytelling 
Question 14 of 20
To avoid speaking in monotone, a strategy to use can include:
  A.  changing pitch and tone of voice. 
  B.  voice inflection. 
  C.  varying rate and pace of speaking. 
  D.  All of the above 
Question 15 of 20
Which nonverbal consideration creates immediate impressions among your audience?
  A.  Facial impressions 
  B.  Physical appearance 
  C.  Eye contact 
  D.  Body movement 
Question 16 of 20
What type of visual aid is showing the actual thing being discussed?
  A.  Photograph 
  B.  Graph 
  C.  Object 
  D.  Videotape 
Question 17 of 20
The movement and audio-visual elements of which type of visual aid capture audience attention?
  A.  Film 
  B.  Videotape 
  C.  Multimedia 
  D.  All of the above 
Question 18 of 20
What type of visual aid is effective in showing comparisons between two or more items?
  A.  Maps 
  B.  Illustrations 
  C.  Graphs 
  D.  Charts 
Question 19 of 20
All of the following are reasons that visual aids are useful in speech delivery EXCEPT:
  A.  they demonstrate something. 
  B.  their presence allows the speaker to take a rest from talking. 
  C.  they expand understanding. 
  D.  they add interest to a speech. 
Question 20 of 20
What are very credible types of visual aids because they are true representations of evidence?
  A.  Illustrations 
  B.  Diagrams 
  C.  Photographs 
  D.  PowerPoint presentations 
 
                     

SP180 Online Exam 2_03 Score 100%

Question 1 of 20
Listening is as important as this in the communication process.
  A.  Receiving 
  B.  Remembering 
  C.  Eye contact without blinking 
  D.  Talking 
Question 2 of 20
Adults spend about 70 percent of their waking time communicating, of which _______ percent is spent listening.
  A.  25 
  B.  45 
  C.  23 
  D.  13.3 
Question 3 of 20
This type of listening is usually needed when we need to make a critical decision about something.
  A.  Discriminative listening 
  B.  Critical listening 
  C.  Emphatic listening 
  D.  Pleasurable listening 
Question 4 of 20
This step in listening involves assigning meanings to sounds according to one’s own values, beliefs, and personal history, among others.
  A.  Remembering 
  B.  Evaluating 
  C.  Responding 
  D.  Decoding 
Question 5 of 20
We listen this way when we listen “between the lines” to understand the speaker.
  A.  Critical listening 
  B.  Pleasurable listening 
  C.  Emphatic listening 
  D.  Discriminative listening 
Question 6 of 20
Interpreting during the listening process is the same as:
  A.  encoding. 
  B.  receiving. 
  C.  decoding. 
  D.  responding. 
Question 7 of 20
When we are bombarded with messages from various sources, this creates a situational obstacle called:
  A.  environmental distractions. 
  B.  feedback. 
  C.  complex messages. 
  D.  message overload. 
Question 8 of 20
A type of selective listening that tunes out communication that is different from our views or does not interest us is selective:
  A.  perception. 
  B.  focusing. 
  C.  screening. 
  D.  responding. 
Question 9 of 20
This type of ineffective listening happens when one appears to be listening but whose mind is somewhere else.
  A.  Selective listening 
  B.  Monopolizing 
  C.  Interrupting 
  D.  Pseudolistening 
Question 10 of 20
If your listening preference is to “cut to the chase” by getting to the point quickly, then you are a(n) __________ listener.
  A.  time-oriented 
  B.  action-oriented 
  C.  content-oriented 
  D.  people-oriented 
Question 11 of 20
Are you open to hearing speakers discuss emotional topics? This would make you a(n) __________ listener.
  A.  time-oriented 
  B.  action-oriented 
  C.  content-oriented 
  D.  people-oriented 
Question 12 of 20
Speech criticism is a simpler form of:
  A.  speech evaluation. 
  B.  rhetorical criticism. 
  C.  panel judging. 
  D.  communication process. 
Question 13 of 20
You are evaluating this when you are looking for a clear, compelling message.
  A.  Use of quotes 
  B.  Structure 
  C.  Length of speech 
  D.  Speaker commitment to subject 
Question 14 of 20
When you are evaluating this, you look for words that are clear, appropriate, interesting, and vivid with imagery.
  A.  Structure 
  B.  Language 
  C.  Substance 
  D.  Ethics 
Question 15 of 20
In any speech criticism, it is always important to do this first.
  A.  See the speech objectively. 
  B.  Look at the behavior not the motivation. 
  C.  Point out the positive. 
  D.  Be specific. 
Question 16 of 20
This type of responsibility involves being aware of the consequences of what you speak about and how you say it.
  A.  Thinking responsibility 
  B.  Criticizing responsibility 
  C.  Ethical responsibility 
  D.  Evaluating responsibly 
Question 17 of 20
Constructive criticism means:
  A.  you only talk about the positive. 
  B.  you criticize honestly. 
  C.  your goal is to help speaker improve. 
  D.  you criticize for its own sake. 
Question 18 of 20
Speech delivery is concerned with:
  A.  presenting the message to the audience. 
  B.  delivering the speech to the speaker. 
  C.  writing the speech to be delivered. 
  D.  brainstorming ideas. 
Question 19 of 20
Evaluating a speech for vocal variety, gestures, and nonverbal tools is a factor of:
  A.  language. 
  B.  style. 
  C.  presentation. 
  D.  overall speech. 
Question 20 of 20
Studying and analyzing others’ speeches help us to be better:
  A.  speakers. 
  B.  listeners. 
  C.  critical thinkers. 
  D.  All of the above