MKT571 Week 5 Team Assignment – Media Options

Wk 5 Team – Media Options [due Mon]

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Purpose of Assignment 

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. 

 

Assignment Steps 

Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy for a product or service of your choice. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.

 

Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.

 

Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences, but you must include a discussion of insights/concerns/issues between the media options.

 

Your deliverable should include an actual marketing piece for the selected traditional media and for the selected new social media option. This can be actual copy, visuals, radio text, layout sketches, storyboard, etc. (possibly including slogans, logos, etc.) to illustrate how you would incorporate your creative recommendations into the two media branding or product strategies. 

   

 

   

MKT571 Week 6 Final paper and Social, Ethical, and Legal Implications Toyota (2020)

Social, Ethical, and Legal Implications

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should be added to the Target Market section of your Marketing Plan.

In addition:

·        Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements:

·        Required executive summary elements:

o   Strategic Objectives 

o   Products or Services 

·        Optional executive summary elements:

o   Resources Needed 

o   Projected Outcomes

Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:

·        Incorporate Understanding Target Markets (Week 2)

·        Incorporate Promotion and the Product Life Cycle (Week 3)

·        Incorporate Price and Channel Strategy (Week 4)

·        Incorporate Marketing Communication and Brand Strategy (Week 5)

·        Incorporate Executive Summary, Legal, Social and Ethical Considerations and the process to monitor and control marketing performance (Week 6)

Cite a minimum of three peer-reviewed references. 

   

MKT571 Week 5 Marketing Communication and Brand Strategy (2020)

Marketing Communication and Brand Strategy

Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. 

Assignment Steps

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft^® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. 

·        Situational Analysis:

o   Vision , Mission, Strategic objectives, Values

o   Strengths/Weaknesses

o   Competitor's Strengths/Weaknesses

o   Market Segments

·        Product, Place/Distribution, Promotion, and Price Strategies:

o   Creating a Brand Image

o   Maintaining Brand Image

o   Branding Concerns

o   Promotion/Integrated Marketing Communication

o   Advertising Strategy/Objectives

o   Push and Pull

o   Media Strategy

o   Advertising Execution

o   Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

  

MKT571 Week 4 Price and Channel Strategy Toyota (2020)

Price and Channel Strategy

Purpose of Assignment 

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. 

Assignment Steps 

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft^® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

·        Price and Place/Distribution:

o   Distribution Strategies

o   Channels, Mass, Selective, Exclusive

o   Positioning within channels

o   Dynamic/Static Pricing Strategies

o   Channel tactics (Pricing)

o   Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

   

MKT571 Week 3 Promotion and the Product Life Cycle-Toyota (2020)

Promotion and the Product Life Cycle

Purpose of Assignment 

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.  

Assignment Steps 

Generate a minimum 700-word product strategy in Microsoft^® Word. 

Incorporate a product strategy that addresses the following:

·        At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).

·        How you will measure (what metrics will be used to determine success or failure) the marketing activities.

·        Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).

·        Address three elements of the Product and Promotion List (see below).

o   Product and Promotion List:

§  Integrated Marketing Communication

§  Advertising Strategy/Objectives

§  Push and Pull

§  Media Strategy

§  Advertising Execution                     

§  Direct Marketing

§  Public Relations/Strategies

§  Positioning 

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

   

MKT571 Week 2 Understanding Target Markets – Toyota (2020)

Wk 2 – Understanding Target Markets [due Sunday]

 

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. 

 

Assignment Steps 

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. 

 

Create the research section of your marketing plan in minimum of 700 words.

 

Include at least 3 elements of the Research List of Topics (see list below):

·        Research List of Topics:

·        Primary Research

·        Secondary Research

·        Consumer Analysis

·        Customer Profile

·        Continuous Consumer Monitoring & Research

·        Environmental Scanning

·        Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces

·        Current Opportunities

·        Potential Future Opportunities

·        Current Threats

·        Potential Future Threat

·        Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

 

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

 

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. 

This assignment will be incorporated into your overall marketing plan for Week 6.

   

MCC501 Assignment 1

You must provide APA reference of sources used in this assignment.

·        Go to the following link and read the review of the ACA Code of Ethics (https://www.counseling.org/resources/aca-code-of-ethics.pdf)

o   Then perform a review of the professional literature and find a professional article that discusses a breach of ethical behavior and summarize the article.

·        Why did you choose this example?

·        Why was this action considered unethical?

·        How can a beginning counselor avoid taking questionable actions?

·        Of the ethics noted in the ACA Code of Ethics, which do you feel are the most important? Why?

   

LSM417 Week 4 Compliance Training

imagine you are a manager at a lifespan management facility and you are giving a training on compliance.

Create a 750-1050 word document in which you:

• Analyze employment, licensure, and operational requirements for lifespan management services and facilities.
• Describe the use of compliance reporting in lifespan management services and facilities.
• Analyze the relationship between technology and compliance in lifespan management services and facilities.
• Provide an article, or current event on a compliance issue in lifespan management. Highlight the compliance issues and what should have been done instead.
• Provide an overview of consequences related to non-compliance.

Include 2 references to support your information

   

LSM417 Week 3 Letter to the Editor

Write a 1,050- to 1,400-word letter to the editor answering the question from the perspective of someone working in the lifespan management field. In your letter:

• Analyze the relationship between laws and census management. Consider the following:
• Admissions and discharge
• Risk management
• The differences at the local, state, and federal level
• Determine what lifespan management services are required by law. Consider the following:
• The differences between services and activities of daily living
• The roles and responsibilities of the lifespan management team as governed by local, state, and federal authorities
• Describe laws protecting lifespan management populations.
• Consider the differences of private, nonprofit, and public entities.

 

Include your opinion on what should or should not be changed in the laws to best protect populations needing lifespan management services.

 

                        

LSM417 Week 2 Regulation vs. Law

Imagine you had to explain to someone the difference between a regulation and a law.

Write a 350-word explanation that you believe would accurately portray the differences. Include how both relate to lifespan management.

Submit your assignment.